Keep It Simple Stupid

Cross-posted on ConyersBlog.us

Comment #42: DTW 06 said on 5/29/06 @ 10:18pm ET...

#21 OhioDem1 - The following simple quote from the NRCC link you provided perfectly illustrates the neo-con approach to winning elections. "The National Republican Congressional Committee is rallying Republicans to join them today to stop the Democrats' momentum. A Democratic controlled Congress means higher taxes, fewer jobs and weak national security. Americans deserve lawmakers who will represent their values in Washington."

For a peek at the Rovian Republican Strategy note the simple, direct language in this paragraph and also note the structure:

1) CALL TO ACTION - The NRCC is focused on one thing, holding onto power.

2) FEARMONGERING - If Dems rule "higher taxes, fewer jobs, and weak national security."

3) BE LIKE ME - We "represent (your)values" Yes, the party of corruption is still running on shared values. Using gay marriage, abortion, immigration and other wedge issues to stir up the base will be attempted. Will voters bite again?

COUNTER ATTACK - To win against incumbant republicans Democrats and Independents need to take a page from Rove's playbook. "Keep it simple, stupid!"

This is the era of attention deficit disorder caused by information overload. In order to be heard, politicians need to get voter attention in 10 seconds. Keeping it "short and simple" (even when blatantly inaccurate) has helped the republicans win.

I believe that Democrats need some catch phrases to help them win. The "Culture of Corruption" is a good start. However, it did not require much imagination.

Personally, I like:

Pay Attention
ask questions
Speak Up!


What do you think?